Course Details

Title International Marketing
Field of Study Business
Professor hanyang (summerschool@hanyang.ac.kr)
Type Academic course
Delivery Method Offline (100% offline course):
Credits 3
Contact hours 45
Schedule
Course code DIS3022
Course number
Description

International marketing operations: product policies, pricing, advertising, distributional channels, marketing research; factors governing the decision to engage in foreign transactions. In depth market studies.

Objective

1) To understand globalization.
2) To understand global marketing environment.
3) To develop competitive strategy for global market.
4) To manage global operation.

Preparations

International Marketing, 15th ed. or 16th ed., Cateora, Gilly, and Graham, McGraw-Hill Publishing Company

Materials
Evaluation
Assignment
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Lesson Plan
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Last Updated October 28, 2021
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