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International Marketing

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COURSE DETAILS

Title International Marketing (2019)
Field of Study Business
Type Academic course
Credits 3
Contact hours 45
Schedule
Course code DIS3022
Course number
Description

International marketing operations: product policies, pricing, advertising, distributional channels, marketing research; factors governing the decision to engage in foreign transactions. In depth market studies.

Objective 1) To understand globalization. 2) To understand global marketing environment. 3) To develop competitive strategy for global market. 4) To manage global operation.
Preparations International Marketing, 15th ed. or 16th ed., Cateora, Gilly, and Graham, McGraw-Hill Publishing Company
Materials
Evaluation
Participation
10%
Assignment
20%
Midterm exam
25%
Final exam
25%
Etc.
20%
Last Updated January 29, 2020
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