|Title||International Marketing (2019)|
|Field of Study||Business|
International marketing operations: product policies, pricing, advertising, distributional channels, marketing research; factors governing the decision to engage in foreign transactions. In depth market studies.
|Objective||1) To understand globalization. 2) To understand global marketing environment. 3) To develop competitive strategy for global market. 4) To manage global operation.|
|Preparations||International Marketing, 15th ed. or 16th ed., Cateora, Gilly, and Graham, McGraw-Hill Publishing Company|
|Last Updated||January 29, 2020|