Course Details
| Title | Introduction to Marketing |
| Field of Study | Business |
| Professor | hanyang (summerschool@hanyang.ac.kr) |
| Type | Academic course |
| Delivery Method | Offline (100% offline course): |
| Credits | 3 |
| Contact hours | 45 |
| Schedule | |
| Course code | APS2009 |
| Course number | |
| Description |
This course introduces the concepts, terminology, and tools of marketing. The major topics covered in this course include the role of marketing in society and the firm, marketing philosophies, the concept of strategic marketing, market segmentation and targeting decisions, positioning decisions, decisions on product policy, distribution channels, pricing, personal selling, advertising, and marketing research, and so on. |
| Objective |
Understand the basic concepts, terminology, and tools of marketing |
| Preparations |
No textbook required. |
| Materials |
HISS Syllabus_Introduction to Marketing_ Junyong Kim
|
| Evaluation |
Assignment
2% |
| Lesson Plan |
Class 1:
Class 2:
Class 3:
Class 4:
Class 5:
Class 6:
Class 7:
Class 8:
Class 9:
Class 10:
Class 11:
Class 12:
Class 13:
Class 14:
Class 15:
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| Last Updated | October 28, 2021 |
