Course Details

Title Introduction to Marketing
Field of Study Business
Professor hanyang (summerschool@hanyang.ac.kr)
Type Academic course
Delivery Method Offline (100% offline course):
Credits 3
Contact hours 45
Schedule
Course code APS2009
Course number
Description

This course introduces the concepts, terminology, and tools of marketing. The major topics covered in this course include the role of marketing in society and the firm, marketing philosophies, the concept of strategic marketing, market segmentation and targeting decisions, positioning decisions, decisions on product policy, distribution channels, pricing, personal selling, advertising, and marketing research, and so on.

Objective

 Understand the basic concepts, terminology, and tools of marketing
 Understand the role of marketing in society and the firm
 Identify and understand the major decision areas under marketing responsibility
 Identify and understand the effects of various factors on marketing decisions

Preparations

No textbook required.

Materials HISS Syllabus_Introduction to Marketing_ Junyong Kim
Evaluation
Assignment
2%
Lesson Plan
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Last Updated October 28, 2021
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