|Title||Introduction to Marketing|
|Field of Study||Business|
|Delivery Method||Offline (100% offline course):|
This course introduces the concepts, terminology, and tools of marketing. The major topics covered in this course include the role of marketing in society and the firm, marketing philosophies, the concept of strategic marketing, market segmentation and targeting decisions, positioning decisions, decisions on product policy, distribution channels, pricing, personal selling, advertising, and marketing research, and so on.
Understand the basic concepts, terminology, and tools of marketing
No textbook required.
|Materials||HISS Syllabus_Introduction to Marketing_ Junyong Kim|
|Last Updated||October 28, 2021|