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Course Details

Title Business Communication
Field of Study Business
Professor Matthew John Clement (Clement.mj@gmail.com)
Type Academic course
Delivery Type Hybrid Track (2 weeks online + 2 weeks offline): Real-time
Credits 3
Contact hours 45
Schedule Afternoon
Course code BUS2025
Course number 18042
Description

A business communications course designed for more advanced English speakers
who are readying themselves for their post graduate careers. The course in divided
into two modules. The first will deal with and prepare them for future their Job
searches. Some of the areas covered will be: Skills Analysis, Business
Correspondences & Emails, Resumes/CV development, Cover Letters, and finish off
with effective Interviewing Skills. The second module will deal with Business
Documents and Advance Persuasive Speaking Techniques for the workplace. Utilizing
techniques such as SWOT Analysis’s, Mind Mapping, and Critical Thinking Skills,
students with prepare Elevator Pitches, Sales Pitches, both written and spoken
Business Proposals, and a finish off with a final Persuasive Business Presentation
directed at their future industry/positions.
You can summarize this course into two parts:
1) How to sell yourself, 2) How to sell your ideas.

Objective

A business communications course designed for more advanced English speakers
who are readying themselves for their post graduate careers. The course in divided
into two modules. The first will deal with and prepare them for future their Job
searches. Some of the areas covered will be: Skills Analysis, Business
Correspondences & Emails, Resumes/CV development, Cover Letters, and finish off
with effective Interviewing Skills. The second module will deal with Business
Documents and Advance Persuasive Speaking Techniques for the workplace. Utilizing
techniques such as SWOT Analysis’s, Mind Mapping, and Critical Thinking Skills,
students with prepare Elevator Pitches, Sales Pitches, both written and spoken
Business Proposals, and a finish off with a final Persuasive Business Presentation
directed at their future industry/positions.
You can summarize this course into two parts:

 

1) How to sell yourself, 2) How to sell your ideas.

Preparations

Textbook / Workbook will be provided to the students.

Materials
Evaluation
Assignment
20%
Attendance
10%
Final
20%
Group Project
10%
Midterm
30%
Presentation
10%
Lesson Plan
Class 1: Personality, Skills, & SWOT Analysis
Class 2: Business Emails and Correspondences
Class 3: Resume / CV Development
Class 4: Cover Letter Development
Class 5: Human Resources and Technology Awareness
Class 6: Effective Question and Answer Techniques (Individual Interviews)
Class 7: Effective Question and Answer Techniques (Groups, Panel, and Video Interviews)
Class 8: Mid-Term Interviews
Class 9: Strategic Development, Brainstorming, Business Reports
Class 10: Effective Survey Development
Class 11: Components of Pitches and Proposals / Subconscious Persuasive Techniques
Class 12: Persuasive Speaking Skills, Pitches and Proposals
Class 13: Persuasive Rhetoric
Class 14: Effective Visuals, Infographics and PPT’s
Class 15: Final Presentations
Last Updated April 15, 2021
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