|Field of Study||Business, Social science|
|Delivery Method||Offline (100% offline course):|
This course will explore psychological foundations and applications of consumption in our society. Why do we buy things that we don’t need? Why can’t we ever stick to our plans? Why do we want to do what’s forbidden? We will study psychological reasons behind answers to these questions regarding consumption by examining relevant psychological theories and latest research. Students will analyze real-world cases by reflecting upon own consumption experiences during class field trips to major shopping and consumption destinations.
Students will be familiar with the psychological theories explaining various consumption experiences and phenomena
Materials will be provided by professor in class and via email
|Materials||HISS Syllabus_Consumer Psychology_Nikki Wingate|
|Last Updated||October 28, 2021|