Consumer Psychology

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Course Details

Title Consumer Psychology
Field of Study Communication, Humanities
Professor hanyang (
Type Academic course
Credits 3
Contact hours 45
Schedule Afternoon
Course code ISS1118
Course number 18114
Description This course will explore psychological foundations and applications of consumption in our society. Why do we buy things that we don’t need? Why can’t we ever stick to our plans? Why do we want to do what’s forbidden? We will study psychological reasons behind answers to these questions regarding consumption by examining relevant psychological theories and latest research. Students will analyze real-world cases by reflecting upon own consumption experiences during class field trips to major shopping and consumption destinations.
Objective • Students will be familiar with the psychological theories explaining various consumption experiences and phenomena • Students will be able to explain relevance and value of consumer psychology in an applicative setting of shopping and consumption destinations
Preparations Materials will be provided by professor in class and via email
Materials Consumer Psychology_ Nikki Wingate
Lesson Plan
Last Updated April 12, 2022
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