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Course Details

Title ECOMMERCE THEORY
Field of Study Business
Professor Kun-Huang Huarng (khhuarng@ntub.edu.tw)
Type Academic course
Delivery Type Online Track (100% online course): Real-timeReal-time
Credits 3
Contact hours 45
Schedule Morning
Course code ITE4031
Course number 18019
Description

This course covers some basic issues including business models (B2B, B2C, C2B, and C2C), web design, Internet marketing, etc. Lectures also cover advanced topics such as the Internet strategies, sharing economy, big data, etc. Critical issues to successful internet businesses are examined. Case study exemplifies these issues.

Objective

This course aims to equip students with the knowledge and practice of e-commerce. Various aspects related to electronic commerce are examined. After completing this course, students are able to identify successful e-commerce businesses.

Preparations

Handouts

Materials
Evaluation
Presentation
20%
Presentation
20%
Presentation
20%
Attendance
10%
Lesson Plan
Class 1: Internet Strategy
Class 2: Micro environment analysis
Class 3: First presentation
Class 4: Macro environment analysis
Class 5: Internet successful business
Class 6: Internet retailing and services
Class 7: Second presentation
Class 8: An innovative business model
Class 9: Capture more value
Class 10: Sharing Economy
Class 11: Third presentation
Class 12: Innovation
Class 13: Big data
Class 14: Big data analytics
Class 15: Summary
Last Updated April 15, 2021
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