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E-Commerce Theory – Prof. Kun Huang Huarng

Home » E-Commerce Theory – Prof. Kun Huang Huarng

COURSE DETAILS

Title E-Commerce Theory
Field of Study Business
Type Academic course
Credits 3
Contact hours 45
Schedule
Course code ITE4031
Course number
Description

This course covers some basic issues including business models (B2B, B2C, C2B, and C2C),
web design, Internet marketing, etc. Lectures also cover advanced topics such as the Internet
strategies, sharing economy, big data, etc. Critical issues to successful internet businesses are
examined. Case study exemplifies these issues.

Week 1
Day 1 Introduction to E-Commerce
Day 2 Internet Strategy
Day 3 Micro environment analysis
Day 4 First presentation

Week 2
Day 1 Macro environment analysis
Day 2 Internet successful business
Day 3 Internet retailing and services
Day 4 Second presentation

Week 3
Day 1 An innovative business model
Day 2 Capture more value
Day 3 Sharing Economy
Day 4 Third presentation

Week 4
Day 1 Innovation
Day 2 Big data
Day 3 Big data analytics
Day 4 Summary

Objective This course aims to equip students with the knowledge and practice of e-commerce. Various aspects related to electronic commerce are examined. After completing this course, students are able to identify successful e-commerce businesses.
Preparations Handouts
Materials
Evaluation
Participation
10%
Etc.
90%
Last Updated January 23, 2020
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