|Title||International Advertising and Communication|
|Field of Study||Communication,Media|
This course focuses on advertising and communication in different cultural conditions.
|Objective||By the end of this course, students will know the major concepts of international advertising and their importance to global marketing and communication activities around the world; know the history and current state of international and cross-cultural advertising practice; know the potential influence of cultural factors on international and cross-cultural advertising and communication practices.|
|Materials||International Ad and Comm syllabus 2019|
|Last Updated||January 23, 2020|