Course Details

Title Introduction to Advertising
Field of Study Media
Professor hanyang (summerschool@hanyang.ac.kr)
Type Academic course
Credits 3
Contact hours 45
Schedule Afternoon
Course code JOU2001
Course number 18038
Description This course covers essential topics related to advertising as business tool and social phenomenon.
Objective
Students will learn the principles of advertising, including its planning and management, which include: (1) analyzing companies and markets, (2) studying consumers’ attitude and behavior, (3) selecting the market to serve, (4) branding a product or service, and (5) communicating the positioning message to consumers.
Preparations
No pre-knowledge is needed.
All texts and class materials will be provided via online sources.
Materials Introduction to Advertising_ Kim Jooyoung
Evaluation
Lesson Plan
Last Updated April 15, 2022
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