Introduction to Advertising

Course Details

Title	Introduction to Advertising
Field of Study	Media
Professor	hanyang (summerschool@hanyang.ac.kr)
Type	Academic course
Credits	3
Contact hours	45
Schedule	Afternoon
Course code	JOU2001
Course number	18038
Description	This course covers essential topics related to advertising as business tool and social phenomenon.
Objective	Students will learn the principles of advertising, including its planning and management, which include: (1) analyzing companies and markets, (2) studying consumers’ attitude and behavior, (3) selecting the market to serve, (4) branding a product or service, and (5) communicating the positioning message to consumers.
Preparations	No pre-knowledge is needed. All texts and class materials will be provided via online sources.
Materials	Introduction to Advertising_ Kim Jooyoung
Evaluation
Lesson Plan
Last Updated	April 15, 2022
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