| Learning Objectives |
Learning Outcomes |
Assessment |
| To understand the strategic positioning of the whole enterprise in the competitive marketplace and the role of the general manager in this process.
To enhance the ability to think strategically – to analyze unstructured situations, diagnose problems and recognize opportunities, formulate and evaluate alternatives, make decisions and develop action plans – under conditions of ambiguity, uncertainty and change.
To appreciate how the capabilities of the firm must be combined and leveraged to achieve lasting competitive advantage.
To integrate sustainability to overall business strategy development. |
Value – creating and managing economic and social value through depth and integration of academic disciplines.
Operations & Systems – understanding, evaluating and managing processes and systems.
Research – rationalizing, grounding, and informing by gathering and applying analytics.
Sustainability – confluence of environmental, economic, and social issues. |
Case Report/Final Exam
Case Studies
Unit Tests
Group Presentation
Class Participation |
| To recommend appropriate ways to implement the chosen strategy.
To write a compelling business case and present the findings in a convincing manner.
To communicate ideas verbally. |
Communication – creating, designing, and expressing meaning through diverse channels |
Case Report/Final Exam
Group Presentation
Class Participation |
| To apply the concepts of the course in real life contexts.
To appreciate the wider consequences of business decisions. |
Creativity and innovation – intentional change and imagination create value in our economy, society an/or individual lives. |
Case Report/Final Exam
Class Participation |
| To coordinate the functions of a complex business organization in a team environment.
To acquire skills in managing group dynamics, expressing their views, and working in a team environment. |
Diversity
Ethics – principles that govern behaviour
Professional capacity, behaviour, and conduct |
Group Presentation
Peer Evaluations
Class Participation |
Strategic Management_Tae Jun Bae